What started as a simple ClickUp Audit and Revamp quickly evolved into a complete transformation of Shante’s business model and team structure, aligning her operations with her new services and ideal clients.
Meet Shanté
With over 15 years in the marketing industry and a background in Advertising Design, Shante founded Sugarpunch Marketing® to help ambitious service providers grow their businesses through premium, personalized content strategies. Her expertise spans working with top-tier brands and mentoring the next generation of social media managers.
A few highlights from Shante’s journey:
Collaborated with industry leaders like Microsoft, Adobe, and Dubsado.
Host of "Social Media Manager Confidential", recognized as a top social media marketing podcast in 2024.
Awarded Female Social Media Manager of the Year by the Stevie® Awards For Women in Business.
How she took action
Oddly enough, Shanté stumbled upon an IG reel where I was demonstrating on how I helped a client streamline a workflow with ClickUp. She immediately applied to work with me. Yup.. that truly never happens that quick, but she knew exactly what she wanted. When Shante reached out, she had a clear vision for her goals:
Team trust: A team she could rely on to meet deadlines and deliver top-quality work without constant oversight or revisions.
Streamlined workflows: Efficient communication and processes to speed up content turnaround times for clients.
Scalable growth: A business model that could take on more retainer clients without overwhelming her team.
Shanté invested in the ClickUp Revamp and Build Service at the end of March 2024. I began by auditing her processes, systems, automations, and team dynamics. The root issue became clear: her contractor care needed a revamp. Some team members were no longer aligned with her leadership style or her vision for the business.
We designed and set a clear direction for her team, gave members the option to align with the new approach, and respectfully parted ways with those who didn’t. This included:
Creating a robust team management system with protocols for hiring, onboarding, offboarding, 90-day reviews, and damage control.
Restructuring her team hierarchy to support her agency’s growth.
Separating her agency operations from her digital product business to clarify priorities and decision-making.
The entire process took just 60 days.
I'm so grateful to have found Gabby and to work with her and her team. She provided clarity on keeping my business on track and maintaining workplace harmony. She helped me reorganize and restructure my team, create new positions, and manage the entire hiring process—from creating job listings to interviewing and hiring new candidates. Now, I know I can count on her to help me maintain the workplace harmony everyone deserves.
Her story is a testament to how thoughtful, intentional changes within the contractor space can be directly correlated with scaling a profitable agency.
How's Shanté doing now?
Shante’s business continues to thrive. Recently, she needed help hiring a new social media manager ASAP after a team member had to step away. In just under two weeks, we conducted three interviews, found the perfect match, and onboarded her seamlessly.
On top of that, we’re now collaborating on an exciting webinar to teach other social media managers how to sustainably scale their businesses into healthy agencies.
Shante’s journey is proof that with the right strategy and support, your business can grow without losing its balance or authenticity.
Shante's Blissful Steps:
☞ Connect with Shanté
Instagram: @sugarpunchmarketing
Website: www.sugarpunchmarketing.com
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