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Nicole Desmoineaux - fear turned into empowered action

Writer: Gabby ToroGabby Toro

Nicole, a Venezuelan Nutrition Coach splitting her time between Spain and Nashville, TN, went from feeling overwhelmed and paralyzed by the thought of organizing her business backend to confidently navigating a clear and structured roadmap. What once felt daunting became an empowering transformation, giving her the clarity and direction she needed to move forward.


Meet Nicole


Nicole is a determined and detail-oriented entrepreneur who knew she had something valuable to offer but felt stuck when it came to structuring her online business. Like many new business owners, she had invested in multiple software platforms, hoping to find a system that worked, but instead, she ended up feeling more overwhelmed and directionless.



How she took action

When she first reached out to me at the end of June 2024, she wasn’t quite ready to make the leap. And I completely understood—committing to a business isn’t just a financial decision; it’s a mental one. It’s the shift from treating something as a passion project to treating it as a business.

After a few months of reflecting and preparing, Nicole took the plunge in October 2024, ready to turn her ideas into a structured, scalable business.


Nicole was thorough from the start—thoughtful in her responses and intentional in her willingness to take action. She knew she needed help, but she also wanted to make sure the process aligned with her vision.


Her testimonial sums it up best:


"Before working with Gabby, I had spent over a year trying to structure my online business on my own. I had invested in several software platforms, but none of them truly fit my needs—I felt everything was scattered, with no clear strategy to follow. From the moment I met Gabby, everything started to make more sense. What I value most about her is her kindness and patience. From the very beginning, she took the time to explain everything in detail, without rushing, and in a way that I could fully understand. Together, we started shaping my services and structuring them in a way that perfectly aligned with what I wanted to offer. Her guidance was key in turning my abstract ideas into a clear and actionable plan. As an entrepreneur, one of the biggest challenges is finding someone who can guide you and help you bring your vision to life, and Gabby has been that person for me. I will always be grateful to her."

To help Nicole, we had to start with the basics -> her Blissful Business Foundation.


We then scheduled, three strategy consultations where we:

  • Redesigned her services and pricing to align with her vision and market demand

  • Selected the right all-in-one platform for her business—Wix (for her digital store, email marketing, and website)

  • Mapped out her entire business workflow to create a seamless experience for both her and her clients

  • Created a step-by-step build plan so that my OBM, Kristina, could take the strategy and execute the setup


How's Nicole doing now?


Right now, Nicole and Kristina are in the final stages of implementing her new system, bringing her vision to life with clarity and confidence. What once felt scattered and overwhelming is now structured, strategic, and ready to scale.


Watching her go from uncertainty to fully stepping into her business has been incredible, and I can’t wait to see what she builds next!


Nicole's Blissful Steps:


☞ Connect with Nicole







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