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Madd Healthy: A Business Reclaimed, Rebuilt & Realigned

Through a team rebuild, Maddie reclaimed her leadership and created a business that runs without burning her out.



Meet Maddie

Maddie is the kind of practitioner you trust instantly. Not just because she’s a Hormone & Fertility Functional Practitioner with years of training, but because she lived what she now teaches. Her entire 20s were shaped by chronic health struggles, endless doctor visits, and symptoms no one could explain.


So when she finally found healing through root-cause, functional medicine, it lit something in her: a calling to help others do the same, without wasting years on half-answers and symptom-chasing.


Today, she runs a powerful wellness practice called MaddHealthy that blends science, empathy, and individualized care.


How she took action

When Maddie and I connected, she was running a 3 person team. Her VA, OBM and Associate Coach..but it didn’t feel like her team.

All roads led to her OBM. Every decision, every workflow, every process required a “let me ask my OBM” or “I think she set that up.” The backend was functional, sure - but it was designed around someone else's leadership, not Maddie's vision.


Maddie didn’t feel safe expressing what she really wanted. She was stuck in people-pleasing mode, afraid to push back, and terrified that saying something wasn’t working would make her look ungrateful or incapable.


On May of 2024, Maddie contacted me to see if I can temporarily step in as the Head of Ops while her OBM temporarily stepped back for her maternity leave. This created an unexpected opening.. space to pause, reflect, and ask a powerful question: What if I take this opportunity to understand and rebuild this business around ME?


How we took action


I began shadowing her OBM to get to know my immediate responsibilities to keep the business running. However, as I was navigating the back-end I was simultaneously performing my Audit First Method.

Right away, three things were clear:

  1. Roles were a bit unclear: Titles existed, but clarity didn’t. Everyone was waiting for permission to act.

  2. No autonomy. Team members couldn’t make independent decisions—everything had to run through a bottleneck.

  3. No contractor care. There wasn’t a shared language around feedback, trust, or leadership. It was efficient… but cold.

Maddie had internalized the chaos as her fault. She thought she wasn’t tech-savvy or assertive enough to lead.


The truth? She just needed space to take the wheel.



This wasn’t just a ClickUp rebuild. It was a leadership reclamation.

✔️We started with a full cleanup of her workflows: simplifying automations, clarifying ownership, and mapping everything to reflect her vision of success.

✔️We defined roles, scopes, and updated contracts: so every team member knew what they were responsible for.

✔️We introduced 90-day reviews and built out a team management function: complete with meeting structures, feedback loops, and clear communication flows.

✔️We hired a new practitioner, brought on a social media manager, and transitioned two key team members to full-time with defined KPIs and autonomy.

✔️Most importantly, we helped Maddie step fully into her CEO role. We walked through systems together, built confidence with every conversation, and restructured the business around her values.

Oh, and we also created space for her husband’s role in the business, making sure his contributions were aligned and collaborative (not competing).


Here's what she shared:

Gabby has been SUCH an amazing asset on our team. Helping us with so many things we didn't realize we needed: organization, contractor care, autonomy for everyone, holding things together and protecting me, the CEO! We are so grateful and appreciative for all of her patience and organization. She just gets it—anticipating needs before I even voice them, and making everything flow so much more smoothly behind the scenes. I trust her with so much and feel like I can finally exhale knowing she’s helping us hold it all down!!!

How Maddie’s Doing Now


Maddie no longer whispers when it comes to her leadership.

Her team knows exactly what to do - and they do it, without hand-holding. Operations run without her, but she’s always in the loop.

She's starting to take vacations. Plans for extended time off. Makes decisions from confidence, not fear and she finally trusts her systems and her people.


Her VA now owns over half the admin and ops responsibilities. The team feels safe, aligned, and proud of the work they do together.


And most importantly? Maddie finally feels like her business reflects her.


Maddie's Blissful Step:

☞ Connect with MaddHealthy

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